Task:
In 2010, Henkel wanted to reach a younger target audience with its Pritt brand. Previously, the advertising campaigns had mainly focused on parents and tended to neglect schoolchildren. This was now set to change. 

Concept:
At the height of the papercraft movement, we created 9 approachable papercraft characters with traits that children could relate to: The Pritt Papergang. The campaign included a website, social media and display ads as well as a big sweepstake, where kids could submit small stop motion movies with the characters. To make things easier, we included interchangeable heads and faces in the print templates.


My role:
Concepts, Illustrations & Composing, Production, Post Production.

Campaign Overview

Charakter presentation

Stop motion video example

As a part of the banner campaign we launched a skating game within an expandable Superbanner, featuring Kort - one of the  Papergang characters. Players could do tricks by using keyboard commands.
Done at: Syzygy
Credits: Alexander Meinhardt, Christina Metzler, Sonja Johnke, Wolfgang Schröder, Dorothee Zoll, Sarah Winkler

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